An Engineer turned Copywriter turned Art Entrepreneur, I believe in - and have experienced first-hand - the important role communication plays in everything around us. I also believe that the same communication can be simpler, more effective and a lot less annoying. That's what I try to do.

Be it the grand brand film, the hygiene social media post, or the humdrum product packaging, I believe that there is no such thing as a medium without potential - or a brief without promise. That's how I go about building brands.